AI product tactics from people who actually ship
A biweekly newsletter for founders, PMs, and tech leaders building with AI. Written by two operators who build and launch products full-time from Oslo.
Each issue draws from a real product we're shipping at one of these stages.
We look for problems to solve, ideally in neglected niches with little competition.
We validate the riskiest assumptions first as cheaply as we can.
We ship a small version of the product and measure real usage
We scale ideas where we see commercial potential.
We drop ideas that aren't desirable, viable, or feasible
We stop investing in ideas that don't see traction
About us
MIT computer science alum and Stanford MBA. Ex-McKinsey and ex-Cognite. Former chess Olympian. Have published regularly on Medium.com with 11k followers.
Formerly Head of Engineering at Sensorita. Named Top 50 women in Tech Norway in 2026. MS in Cybernetics and Robotics from NTNU. Wrote her thesis on using machine learning to build a biometric authentication system from brain wave signals.
Shipped
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Every two weeks you get our latest perspectives on what we've been trying, what's working, and what AI means for product development